Web Commerce Solutions

More and more, operating a website is about streamlining processes, enabling quick information retrieval, or implementing an e-commerce vehicle. The web used to be a source for technotypes to share information and programs. Now, it is squarely positioned to allow businesses to operate more efficiently. This gives rise to the myriad of web-based applications that facilitate better work flow and commerce.

There are many web solutions to fit your need. Most rely on the client-server model - meaning that the browser (client; front end) connects to and retrieves data, answers and results from the server (aka backend). Current technologies rely on a combination of client-side scripting (Javascript, VBScript, etc), server-side scripting (CGI-Perl, PHP, ASP, etc.), client/server application language (Java, Visual Basic, C++, etc.).

Low Cost - Simple, low cost shopping cart systems employ the use of client-side scripting that packages the form input data and sends it via e-mail to store-owner. Keep in mind that calculations and validation of form input are normally handled at the browser.
Medium Cost - "Off the shelf" software such as Miva Merchant^TM - this is supported by various Web Hosts and is easy to impliment, but does require a hosting server and a modest setup/monthly fee.
High Cost - Full-blown e-commerce solutions require a carefully constructed application that employs not only client-side scripting, but a robust server-side application that ties to a database as well. These can be developed in-house (meaning they can be custom developed to individual specifications by us) or by other 3rd party vendors. Example technologies are Allaire's Cold Fusion, IBM's Websphere, Microsoft's Commerce Server all tied to database products such as Oracle 8, MS SQLServer, Sybase, or mySQL.

What else do I need?
Customer service - Commerce seems to be the driving force now and in the future with the proliferation of commerce-related startups and venture funding, but a key to top-tier e-commerce is customer satisfaction. First and foremost, you must ensure that your site performs under any condition given your market reach. Secondly, you must cater to the customer by: optimizing the user interface to ensure ease-of-use; providing a rapid checkout system; following up orders with e-mail notifications and/or phone call; providing a method for finding answers to questions and allowing plenty of feedback.

Updated: Apr. 22, 2000  ©Copyright Califariel Graphics, 1999, 2000. All rights reserved.
e-mail: info@califariel.com